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Cover illustrations by Eleanor Taylor and Kristyna Baczynski |
Kids’ Book Review is delighted to welcome Amber Hsu, writer, illustrator, artist and founding Editor and Creative Director of UK-based Tiny Pencil magazine. Amber is sharing her thoughts on the concept behind the latest issue of Tiny Pencil, designed to appeal to both children and adults.
Once upon a time, before the invention of publishing and targeted marketing strategies, we hardly had the luxury of “children’s literature”. Children’s entertainment began in the songs and stories told in the oral tradition by adults—fashioned from an adult world of tales, myths, and folklore and adapted for younger ears.
Nowadays, however, children’s entertainment is more thoroughly quantified and categorized. Marketing teams like knowing what age category and demographic they’re selling to. Most illustrators and writers entering the field of children’s literature need to know what segment of the market they fit in and what to aim for. Is it an under 5 picture book? A 5-7 early reader text? A chapter book of the 7-9 variety? Or the 9-12?
I often find these questions hard to answer. I am generally drawn to things less easily categorized, and so I have become accustomed to
not knowing what something is
supposed to be. I like that kind of mystery in a page, as much as I like not having to answer to any shortcomings in my definitional inaccuracies.