'The best books, reviewed with insight and charm, but without compromise.'
- author Jackie French

Sunday 27 November 2011

Guest Post: Publisher Sophia Whitfield from New Frontier

Next year New Frontier will celebrate its 10th birthday. We started out by publishing across genres, but soon began to concentrate on children’s books. Like Winnie the Pooh, we are big believers in short, easy words!

“It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like 'What about lunch?'" A.A. Milne

Many of the simplest picture books are also the most powerful picture books.

This year we continued with our picture book list. Our three latest titles include Mr Darcy, Nancy Bentley and Lily’s Wish. 

Mr Darcy started out as the pet duck of a dear friend and developed into the story written by Alex Field and illustrated by Peter Carnavas.

The story of Nancy Bentley first came to the attention of New Frontier three years ago on a family tour of the Australian War Memorial.

The children on the tour were entranced by Nancy’s story. Tracey Hawkins has brought it to life with her moving words, coupled with Jacqui Grantford’s magical illustrations.

Lily’s Wish, our first Christmas title, is written by Barbara Pyett and illustrated by Serena Geddes. It is a special book as for Barbara it is her first. One of the privileges we have at New Frontier is fostering new Australian talent.

Our list has now grown to 150 titles. We publish Australian authors and illustrators and sell rights to our books consistently overseas. We have also extended our list to Junior Fiction with a number of new series being developed. The fourth book in the Totally Twins series will be released next year and we recently celebrated the launch of the Totally Twins website – www.totallytwins.com.au.

Many authors submitted material for our new Little Rockets series, which will be launched with much fanfare next year. Four titles will be released along with a dedicated website. Our designer has done a fabulous job creating a new design for this series, which is for 6-8 year olds. Today, you can take a sneak peek at the cover. There will be coloured illustrations throughout these books.

We are so excited about this new series and hope it encourages independent readers to pick up a book and begin their reading journey.

We continue to be passionate about our Aussie Heroes series, which informs primary school readers about Australians who have made a contribution to society. The first two books are Dame Nellie Melba and Edward ‘Weary’ Dunlop.

The next book in the series, Professor Fred Hollows, will be released early next year. An Aussie Heroes series website is also being developed with educational material for teacher librarians to use within schools.

It is an exciting time at New Frontier as we develop new series and continue our successful picture book list. In the next couple of weeks our updated website will be launched with better accessibility and extensive support material for educators.

We love what we do and are committed to continuing to foster Australian talent. Most of all we hope our books inspire, uplift and educate children. That is what we set out to do.

KBR loves hearing from publishers about the passion and drive behind books. Learn more about the hard work behind the scenes at New Frontier by visiting their website.